Jay Z has everyone buzzing by this mysterious AD he dropped that simply says 4:44
The mysterious numbers have also appeared on an outdoor advertising campaign in several New York City subway stations, coincidentally enough the Jay St. stop in Brooklyn as well as Times Square in the heart of Manhattan. Signs were also spotted in Los Angeles.
There have been rumblings of a new Jay Z album for several months, including an Instagram post from Swizz Beatz, which pictures him with Jigga alongside the caption, “AlbumModeZone.”
Jay-Z and Beyonce have both attached significance to the number “4,” sporting matching “IV” tattoos on their wedding, while Jay Z’s birthday is December 4 and Beyonce’s is September 4. Their daughter’s name Blue Ivy (IV, the Roman numeral for 4). He’s also released songs called “22 Twos” and “44 Fours.” Others speculate it’s the long-awaited Blueprint 4 or the :44 could mean the eagerly anticipated Jigga-Bey collab. Or could it be a reference to the birth of the couple’s twins? One wag predicts a simultaneous album release and birth date. “Watch them drop it same night the twins are born and go diamond in one week,” tweets Rap Press Secretary (@CAWBBBB).
I guess we will have to wait in see what's the meaning. Whatever it is they always know how to do it and do it big