Burberry Issues an Apology and Solution For the Future

Here is the apology: The distress we caused with one of our products last week has shown us that we are not where we need or want to be,” said CEO Marco Gobbetti in an official statement.” At Burberry, we have always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued. The distress we caused with one of our products last week has shown us that we are not where we need or want to be. We are determined to learn from this and have spoken with our employees, experts and communities we impacted, we have developed a plan to increase our consciousness and understanding of social issues and fully embrace diversity and inclusion. We have a firm foundation from which to build. We have strong values, outstanding people and creativity at our core. Today, we are taking further steps to make real change happen.”

Here is their three-step plan: To better its understanding of sensitive topics and social issues by training all employees, including persons with senior roles. It will also create “employee councils focused on diversity and inclusion,” and will set up an advisory board of external experts. The company also plans to expand its international creative artist scholarship, which will now give full-time employment to 50 graduates over the next five years. Additionally, Burberry will open its Burberry Inspire school, an arts and culture program, internationally. Burberry will also work with other organizations to promote diversity and inclusion.

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